Buzz marketing and free promotion

Do you know the term buzz marketing? Do you know what it specifically expresses? It is one of the forms of guerrilla marketing. Its aim is to generate a lot of attention, cause a stir, a fuss, a buzz about a brand, product or company. This type of campaign will not strain your budget at all. However, preparing and thinking it up will take more of your energy.

Word of mouth

Associated with buzz marketing is also WOMM, or “Word of mouth marketing”. Its aim is advertising by word of mouth. It represents an incentive for discussion. People can thus talk about the topic of your campaign or your product. Initially, the buzz is created by itself. However, its growth and spread can be managed. If a fun and interesting campaign appears on social media, discussions will start because of it and it will promote itself entirely.

Interesting fact: With buzz marketing, the most important thing is to offer people a topic that entertains them so much that they will want to spread it among their friends.

Buzz marketing interesting facts

1. History: The roots of buzz marketing date back to ancient Greece and Rome. Back then, people used word-of-mouth recommendations and news to promote various products and services.
2. Authenticity: This type of campaign is often considered more authentic than regular advertising. People trust recommendations from acquaintances and friends more.
3. Viral content: Buzz marketing is often associated with viral content. For example, emotional videos like these often cause a stir and spread quickly.
4. Low costs: Promotion using this type of marketing can even be completely free. It is actually just about the spread of advertising by people. And the company pays nothing for that.
5. Negative buzz marketing: This type of campaign can also have a negative impact. For example, it can threaten the reputation of the company. It is therefore necessary for companies to monitor its development carefully and react to it.
6. Buzz marketing and technology: New trends mainly include the use of influencers, which can increase consumer engagement and involvement.

Buzz marketing benefits for companies

Why should you, as a company, use buzz marketing in particular? It is a relatively original way of marketing. So those who like to stick to well-trodden paths will not find much of interest here. However, it may surprise you with a whole range of benefits. What are they?

1. Naturalness and authenticity of promotion: Buzz marketing works based on people’s recommendations. And you certainly trust your friend more than a pop-up window on the internet, right?
2. Credibility: By learning about a product directly from your acquaintances, your trust in the given brand increases. This helps companies win customers over to their side.
3. Social media and the viral effect: These lend themselves directly to this. The ad can be spread very effectively using various types of social media!
4. Low costs: All types of guerrilla marketing share one feature. Low costs. When the customer themselves talks about your product to everyone, you do not have to spend money on expensive online ads and similar things.
5. Rapid increase in brand awareness: News spreads very quickly. And that is good. Because you can then sharply increase your brand awareness overnight, for example.

Tips for use

You can surely already easily imagine what buzz marketing is and how it works. But how specifically can you incorporate it into your promotion? The following list will give you some interesting ideas. Why not try testing one of the points right away?

1. Use influencers! Try to identify those who have influence on your target market and approach them straight away. The reach will be huge!
2. Create interesting content! Buzz marketing is free, but it will cost you quite a lot of energy. The idea must be truly original to interest people.
3. Let the customer compete! Most people will be pleased by this option. Social media gives you plenty of extra possibilities. So why not try to use them?
4. Use social media! Their power is huge nowadays. And even more so in connection with marketing. So do not hesitate and make them a good partner!
5. Encourage the customer to share! Offer them the option of reviews or discussions on social media, for example. People like to feel smart and will gladly share their experiences!
6. React to customer feedback! Do not forget to react to questions and comments. It is certainly worth it for a strong relationship with the customer full of trust and loyalty!

Buzz marketing examples

If you think that buzz marketing only occurs abroad, you are mistaken. Several campaigns have also taken place in the Czech Republic. Are you interested in which ones they are? Then do not hesitate and read on! You will learn plenty of new things in the following text.

Hi-Tec

Would you like to know how to run on water? The company Hi-Tec will advise you on how to do it. This is the method of “Liqiud Montaineering“, or “water mountaineering“. In their video, several athletes describe in detail how the technique works in practice. And do not worry, there is also a demonstration included! The manufacturer of waterproof shoes managed to trick quite a number of viewers. Unfortunately, the athletes are actually running on a wooden pier! The campaign was a huge success with a high number of views. It sharply increased brand awareness.

Kofola

You probably will not be very surprised by such an idea in the case of Kofola. It bet on offering new and unusual flavours through a limited edition series. Even so, people quickly started talking about the new product and Kofola’s campaign in connection with herbs thus sharply increased brand awareness.

Nike

One of the most famous buzz marketing campaigns is the one by Nike called “Joga bonito“. In the video, Ronaldinho performs unprecedented things with a football. This of course caught people’s attention and sparked discussions. However, it is no miracle. It was actually a fake!

ZOOT

The online clothing shop ZOOT had a simple but effective idea. It decided to publish a magazine with interesting content. It writes about current fashion trends, interviews with influencers and similar things, for example. “ZOOT Magazine” won over many a reader and celebrated great success.